Malls + Holidays = Advertisers Dream
The holidays not only increase spending in malls by consumers, it also increases spending by advertisers. So, in the spirit of Black Friday, Cyber Monday, and every other day of the week out there devoted to shopping, we thought we’d break down some of the most popular mall advertising options available.
Digital Out-of-Home Advertising Website
For those of you who may not be aware, we’re not your average agency. And, while for decades we’ve specialized in out-of-home advertising- both traditional and non-traditional- we also realized years ago the power of digital out-of-home media. Being the industry leaders that we are, we knew DOOH wasn’t just a trend to be phased out in a few short years. It was with this knowledge that we decided it was not only smart business, but also imperative that we develop department of our company to specialize in this media form alone.
Mobile Billboards’ Shinny New Toys
Smart Cars, segways, human billboards and scooters are the shinny ‘new’ toys of outdoor advertising. These innovative modes of transportation not only display creative, they also utilize drivers who can directly interact with consumers. These mobile billboards have the ability to catch attention from the street as well as the sidewalk, and come in many shapes and sizes.
Holiday Advertising: Halloween Edition
Holidays typically result in a creative change within advertising campaigns. By staying seasonal, brands feel they can further connect with consumers. Here are a few examples of some Halloween themed ads.
How To QR Code -or- Top 10 Tips to Efficient QR Codes
Recently, I’ve seen more and more QR codes used in ways that render them completely futile. So many that I’ve taken it upon myself to save you the time and effort of implementing useless campaign strategies by providing you with The Top 10 Tips to Efficient QR Codes.
Measuring Your ROI In Out-of-Home Advertising Just Got More Efficient
Advertising without a measurement system would be like a basketball hoop with no rim, a world without gravity, a ship without a captain. And, since we need rims, captains and something to keep us grounded it can be inferred if not required that we have a system by which to measure advertising success… and failure [...]
Posters & Bulletins & Digitals, Oh My!
There’s no place like…out-of-home to advertise a brand or convey a message to the masses. Out-of-home (OOH) advertising is the oldest form of mass marketing. Of the many types of outdoor advertising, billboards are one of the most effective ways for companies to get their message to consumers. The term billboard itself, describes an array of outdoor advertising outlets including posters, bulletins and digitals.
Seasonal Marketing Ideas: Inflatable Advertising
A change in season often means a necessary change in approach for most campaigns. A consumer driven need to be outdoors leads to less television ads and even more out-of-home advertising. One spring and summer mainstay, especially useful for event advertising is inflatable advertising balloons. These blow up ads are typically reusable and easy to store. They can be used for a day, weekend, month or longer.
