Billboards

Sports Take On Out-of-Home Advertising

Sports teams, players, fans, and communities are stepping outside of the arena, stadium, field, and court into out-of-home advertising. Using outdoor ads, teams and fans are recruiting, persuading and attempting to maintain players and home-town teams.

Billboard Ad In Search of Best Social Medium

What’s your vote; Twitter or beer?

Eco Friendly Production Options in Out-of-Home Advertising

You may have heard of Eco Posters, eco-flexx, or poster flex when purchasing traditional posters and bulletins for your out-of-home advertising campaigns. You probably assumed these names meant theses products are eco-friendly, but what exactly are they and how are they different from the paper or vinyl used in the past?

Out-of-Home Advertising Goes Out of the Box

To get the most out of any advertising campaign, there has to be a high level of originality and creativity. This is especially true when utilizing Out-of-Home media. At first sight, Out-of-Home ads can appear to be safe, and even bland. However, the brands below demonstrate that when coupled with creativity and originality, OOH media can be a highly effective aspect of any advertising campaign.

Getting Attention of Parents Requires More Work From Advertisers

As a proud mother of a 3-year-old toddler, I can admit that there is never enough time to do anything! So in targeting a busy working parent like myself, getting my attention is difficult. I admit I have a routine, and as millions of parents do, and I follow that routine every day. To get [...]

Outdoor Advertising Creative Photos

Outdoor advertising creative examples.

How To Avoid An Outdoor Advertising Nightmare

Despite all the technological advances the outdoor advertising industry has made in the past few years, some things still require more than an email or an upload to accomplish the task. For clients that are new to outdoor advertising, I often walk them through the unique process of placing a billboard campaign from start to finish. The majority of the questions come during the planning and proposal phase and then the communication tends to quiet down a little once the media agreements are signed and the media properties are secured. Over the years, I’ve noticed that the time that elapses between the contracting and actual install of the billboards (or any non-digital out-of-home media space) can be somewhat of a danger zone filled with client assumptions, miscommunication and human error if not managed properly.

Posters & Bulletins & Digitals, Oh My!

There’s no place like…out-of-home to advertise a brand or convey a message to the masses. Out-of-home (OOH) advertising is the oldest form of mass marketing. Of the many types of outdoor advertising, billboards are one of the most effective ways for companies to get their message to consumers. The term billboard itself, describes an array of outdoor advertising outlets including posters, bulletins and digitals.

The History of Out-of-Home Media

Out-of-Home Advertising: The Timeline

Nationwide Children’s Hospital & Miracles At Play, Wallscapes Done Right

One recent example can be found in Columbus, OH. Nationwide Children’s Hospital placed a three panel wallscape in downtown Columbus. Equipped with extensions and visually stimulating creative, they’ve elevated the Miracles At Play campaign from one out-of-home media placement to city and even nation wide notoriety. Below is a time lapse video Nationwide Children’s Hospital posted on youtube.com as well as through their social media outlets.

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