Bulletins

Sports Take On Out-of-Home Advertising

By Matrix Media Services January 17, 2012 Leave a comment

Sports teams, players, fans, and communities are stepping outside of the arena, stadium, field, and court into out-of-home advertising. Using outdoor ads, teams and fans are recruiting, persuading and attempting to maintain players and home-town teams.

Billboard Ad In Search of Best Social Medium

By Matrix Media Services January 11, 2012 1 Comment

What’s your vote; Twitter or beer?

Eco Friendly Production Options in Out-of-Home Advertising

By Matrix Media Services December 27, 2011 Leave a comment

You may have heard of Eco Posters, eco-flexx, or poster flex when purchasing traditional posters and bulletins for your out-of-home advertising campaigns. You probably assumed these names meant theses products are eco-friendly, but what exactly are they and how are they different from the paper or vinyl used in the past?

Out-of-Home Advertising Goes Out of the Box

By Matrix Media Services December 21, 2011 Leave a comment

To get the most out of any advertising campaign, there has to be a high level of originality and creativity. This is especially true when utilizing Out-of-Home media. At first sight, Out-of-Home ads can appear to be safe, and even bland. However, the brands below demonstrate that when coupled with creativity and originality, OOH media can be a highly effective aspect of any advertising campaign.

How To Avoid An Outdoor Advertising Nightmare

By Matrix Media Services November 1, 2011 4 Comments

Despite all the technological advances the outdoor advertising industry has made in the past few years, some things still require more than an email or an upload to accomplish the task. For clients that are new to outdoor advertising, I often walk them through the unique process of placing a billboard campaign from start to finish. The majority of the questions come during the planning and proposal phase and then the communication tends to quiet down a little once the media agreements are signed and the media properties are secured. Over the years, I’ve noticed that the time that elapses between the contracting and actual install of the billboards (or any non-digital out-of-home media space) can be somewhat of a danger zone filled with client assumptions, miscommunication and human error if not managed properly.

Posters & Bulletins & Digitals, Oh My!

By Matrix Media Services October 10, 2011 Leave a comment

There’s no place like…out-of-home to advertise a brand or convey a message to the masses. Out-of-home (OOH) advertising is the oldest form of mass marketing. Of the many types of outdoor advertising, billboards are one of the most effective ways for companies to get their message to consumers. The term billboard itself, describes an array of outdoor advertising outlets including posters, bulletins and digitals.

The History of Out-of-Home Media

By Matrix Media Services April 5, 2011 3 Comments

Out-of-Home Advertising: The Timeline

Outdoor Advertising Requires Distinct Call To Action

By Matrix Media Services January 28, 2011 2 Comments

I often field calls from business owners who are looking to advertise their product or service on a billboard for the first time and at some point in the conversation I usually hear this question: “How do I know it is going to work?”

The question might not be worded exactly like that, but essentially the person is asking me to provide a realistic answer as to how the billboard (or any kind of outdoor advertisement) will deliver on return on investment (ROI). Thats a tough question to answer because you can’t necessarily see tangible conversions (sales) as a clear result of outdoor advertising like you would with say, a PPC campaign or direct-mail coupons. With out-of-home media, variables like creative copy, color, size, placement and campaign length all contribute to potential effectiveness. Granted, the outdoor advertising industry is making strides in providing sounder metrics like the Eyes On measurement system, but a magic pill that gauges the effectiveness of each outdoor advertisement does not exist.

Outdoor Advertising Creative: Contrast Chart

By Matrix Media Services January 12, 2011 2 Comments

Working on creative for a bulletin, poster, mall, or cinema display? Contrast is directly responsible for the visibility of your message. Below is an example of good contrast and bad contrast.

Creative Mistakes You Can’t Afford

By Matrix Media Services December 14, 2010 3 Comments

There are numerous elements that must come together in order to gain positive ROI from each advertising campaign. The chosen media mix is one of the most important aspects of reaching your target audience successfully. Once you have come up with an appropriate mix of out-of-home and non-traditional media, it is imperative that your message be effective. Without successful creative, your dollars are wasted.

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