Billboards
HBO’s TRUE BLOOD Vamps Up Season Three With Digital Subway Poster Campaign
95X83Q2VBV7C HBO’s TRUE BLOOD Season Three rolled out an eye-catching digital subway poster campaign. Located within the Times Square subway station in New York City, ultra-thin 10″ LCD screens are embedded into traditional two-sheet paper posters, allowing for full-motion digital commercials and audio. It’s a unique combination of traditional out-of-home (paper two-sheet platform poster) and newdigital out-of-home (high-definition digital displays). The video two-sheets are an example of the continued convergence of traditional OOH and digital displays, paving the way for ground-breaking campaigns. Think about the possibilities of incorporating QR codes (a two-dimensional quick response bar code scannable by most mobile phones), mobile text campaigns and Facebook contests into the video two-sheets and other DOOH media!
Traditional Outdoor Advertising: The Basics
Here at Matrix Media Services, we specialize in the oldest media on earth, out-of-home advertising. There is a variety of outdoor media that make up the OOH industry. Traditionally, outdoor advertising encompassed anything outdoors. For the most part, this generalization remains true. The only real difference between today’s out-of-home market and the outdoor market that existed ten years ago is the addition of OOH guerrilla advertising (Chalk Art, Wild Postings, Street Decals, etc.). Traditional outdoor includes a variety of billboards; bulletins, 30-sheet posters/ eco posters, 8-sheet posters, wallscapes and spectaculars.
Eco Friendly Posters Clean Up Out-Of-Home Advertising
Reducing our collective carbon footprint is currently a top concern. Individual efficiency has now leaked into the work place and many companies are attempting to do their part to rid of excess waste. One place where this is clearly evident is in the out-of-home advertising industry. Traditionally billboards include bulletins and 30-sheet posters. Bulletins, affixed with vinyl in order to brave the elements during inclement weather and normal wear and tear during long-term contracts, are wrapped around the structure itself. The 30-sheet posters were literally paneled with multiple sheets of paper inside an existing frame. The paper used for posters was not intended to last for extended periods of time and involved time-consuming labor to post each sheet. In an effort to reduce this posting time as well as lessen the wastefulness of the paper poster, the out-of-home industry came up with a recyclable material for poster units.
Mobile Billboard Advertising Goes Experiential
The growing mobility of today’s world is no secret and the geniuses in the out-of-home industry certainly aren’t treating it as one. These clever industry leaders took billboards one step further when they created mobile billboards, but they’ve since pushed the boundaries in creating, drum-roll-please… Experiential Mobile Advertising!
2010 OBIE Awards, The Best of Out-Of-Home
The 2010 OBIE Award winners were hosted in Phoenix, AZ by Steffan Postaer. Two of the winners are featured here; Chick-fil-A, The Richards Group and Chemical Bank, Gravity Six. The OBIE Awards are the oldest and most well known creative design awards. The winners of the OBIE Award are agencies that have produced outdoor/out-of-home advertising campaigns that go above and beyond the norm. Among the 2010 OBIE Award nominees, who caught your eye?
The Homeless Man On A Billboard: Good Cause, Great Result
Perched precariously on a billboard looming over I-35, Danny Silver waves to gawking commuters, hoping to generate a response. In Danny’s case, the response will allow him and fellow homeless people in Austin, Texas to enjoy a place they can call home. From a media perspective, the reaction to this unique outdoor advertisement has been [...]
