Advertising
Malls + Holidays = Advertisers Dream
The holidays not only increase spending in malls by consumers, it also increases spending by advertisers. So, in the spirit of Black Friday, Cyber Monday, and every other day of the week out there devoted to shopping, we thought we’d break down some of the most popular mall advertising options available.
Mobile Billboards’ Shinny New Toys
Smart Cars, segways, human billboards and scooters are the shinny ‘new’ toys of outdoor advertising. These innovative modes of transportation not only display creative, they also utilize drivers who can directly interact with consumers. These mobile billboards have the ability to catch attention from the street as well as the sidewalk, and come in many shapes and sizes.
Holiday Advertising: Halloween Edition
Holidays typically result in a creative change within advertising campaigns. By staying seasonal, brands feel they can further connect with consumers. Here are a few examples of some Halloween themed ads.
How To QR Code -or- Top 10 Tips to Efficient QR Codes
Recently, I’ve seen more and more QR codes used in ways that render them completely futile. So many that I’ve taken it upon myself to save you the time and effort of implementing useless campaign strategies by providing you with The Top 10 Tips to Efficient QR Codes.
Measuring Your ROI In Out-of-Home Advertising Just Got More Efficient
Advertising without a measurement system would be like a basketball hoop with no rim, a world without gravity, a ship without a captain. And, since we need rims, captains and something to keep us grounded it can be inferred if not required that we have a system by which to measure advertising success… and failure [...]
Posters & Bulletins & Digitals, Oh My!
There’s no place like…out-of-home to advertise a brand or convey a message to the masses. Out-of-home (OOH) advertising is the oldest form of mass marketing. Of the many types of outdoor advertising, billboards are one of the most effective ways for companies to get their message to consumers. The term billboard itself, describes an array of outdoor advertising outlets including posters, bulletins and digitals.
Seasonal Marketing Ideas: Inflatable Advertising
A change in season often means a necessary change in approach for most campaigns. A consumer driven need to be outdoors leads to less television ads and even more out-of-home advertising. One spring and summer mainstay, especially useful for event advertising is inflatable advertising balloons. These blow up ads are typically reusable and easy to store. They can be used for a day, weekend, month or longer.
Out-of-Home Billboards, Wallscapes and Murals Beckon LeBron, D. Wade, As NBA Free Agency Begins
The NBA free agency period began at 12:01 am today, but billboards in major markets like Chicago, Miami and New York City have been pleading for superstars Lebron James and Dwyane Wade to land on their respective home teams for several weeks. Taking a cue from the recent trend of billboards criticizing NFL coaches and management, and perhaps at the urging of local radio sports personalities, fans have been buying up expensive space to make their case. Back in early June, a billboard sponsored by the fan website www.sendlebrontochicago.com went up in downtown Chicago. Showcasing the six championships won during the Michael Jordan era certainly holds proof of the Bulls’ storied history, but the hardware might be a little intimidating. Does Lebron really want to play in the shadow of MJ for the next few years? What if he doesn’t win a ring in Chi-town? It would be considered a colossal disappointment and the only thing we would witness would be a tarnished LBJ legacy. I’m also not sure that young hometown phenom Derek Rose is willing to be Scottie Pippen next to Lebron’s version of number 23. Ok, maybe I’m being a little bit of a homer because everyone here in Columbus, Ohio and throughout the state want King James to stay put in Cleveland. Meanwhile down in Miami, the Heat bought themselves a billboard as part of its www.wewantwade.com PR effort to keep Dwyane Wade in Dade…err, Wade County.
IF DWade does re-sign with the Heat, the team plans on having him sign this billboard made out to look like a check. Wade is looking at his options though. He is a Chicago native and rumors have swirled that both James and Wade could end up as Bulls. If that happens, the aforementioned Chicago billboard can definitely add a few more trophies to the creative copy. Just recently, hip-hop mogul Jay-Z and Russian billionaire Mikhail Prokhorov appeared on a mega-billboard a few steps away from Madison Square Garden in New York, home of the New York Knicks who have been aggressively pursuing James. Prokhorov is the main owner of the New Jersey Nets and Jay-Z is a minority owner. The Nets (who play in Newark, New Jersey) are also after Lebron and the NYC-based billboard was a stinging salvo served to Knicks owner James Dolan, who is reportedly not too pleased with the advertisement. Turf wars, creative public relations and sentiments from fans…..all unleashed through outdoor advertising.
