Tag Archive | bulletins
Out-of-Home Advertising: Perceptions Versus Reality
Out of Home Media is divided into two segments, traditional and non-traditional media. Traditional OOH media includes the more standard advertising you see from day-to-day like billboard advertising, transit advertising, cinema advertising and mall advertising. Non-traditional outdoor advertising is the out-of-the-box advertising that is often tailored to reach each company’s target market in a unique way. These innovative OOH media techniques can include the use of segway ads, street teams, projection ads, mobile billboard ads, sidewalk decals, sidewalk chalking and yes even restroom stall advertisements. However, like every other industry, out-of-home advertising is subject to regulation. For example, in the United States- Alaska, Hawaii, Maine and Vermont have banned the use of outdoor billboards statewide. Bulletins and posters are zoned out in select cities across the US as well. (Don’t worry, the media department staff here at Matrix Media Services are experts on zoning issues.)
Traditional Outdoor Advertising: The Basics
Here at Matrix Media Services, we specialize in the oldest media on earth, out-of-home advertising. There is a variety of outdoor media that make up the OOH industry. Traditionally, outdoor advertising encompassed anything outdoors. For the most part, this generalization remains true. The only real difference between today’s out-of-home market and the outdoor market that existed ten years ago is the addition of OOH guerrilla advertising (Chalk Art, Wild Postings, Street Decals, etc.). Traditional outdoor includes a variety of billboards; bulletins, 30-sheet posters/ eco posters, 8-sheet posters, wallscapes and spectaculars.
Eco Friendly Posters Clean Up Out-Of-Home Advertising
Reducing our collective carbon footprint is currently a top concern. Individual efficiency has now leaked into the work place and many companies are attempting to do their part to rid of excess waste. One place where this is clearly evident is in the out-of-home advertising industry. Traditionally billboards include bulletins and 30-sheet posters. Bulletins, affixed with vinyl in order to brave the elements during inclement weather and normal wear and tear during long-term contracts, are wrapped around the structure itself. The 30-sheet posters were literally paneled with multiple sheets of paper inside an existing frame. The paper used for posters was not intended to last for extended periods of time and involved time-consuming labor to post each sheet. In an effort to reduce this posting time as well as lessen the wastefulness of the paper poster, the out-of-home industry came up with a recyclable material for poster units.
