Tag Archive | digital outdoor
Digital Out-of-Home Advertising Website
For those of you who may not be aware, we’re not your average agency. And, while for decades we’ve specialized in out-of-home advertising- both traditional and non-traditional- we also realized years ago the power of digital out-of-home media. Being the industry leaders that we are, we knew DOOH wasn’t just a trend to be phased out in a few short years. It was with this knowledge that we decided it was not only smart business, but also imperative that we develop department of our company to specialize in this media form alone.
HBO’s TRUE BLOOD Vamps Up Season Three With Digital Subway Poster Campaign
95X83Q2VBV7C HBO’s TRUE BLOOD Season Three rolled out an eye-catching digital subway poster campaign. Located within the Times Square subway station in New York City, ultra-thin 10″ LCD screens are embedded into traditional two-sheet paper posters, allowing for full-motion digital commercials and audio. It’s a unique combination of traditional out-of-home (paper two-sheet platform poster) and newdigital out-of-home (high-definition digital displays). The video two-sheets are an example of the continued convergence of traditional OOH and digital displays, paving the way for ground-breaking campaigns. Think about the possibilities of incorporating QR codes (a two-dimensional quick response bar code scannable by most mobile phones), mobile text campaigns and Facebook contests into the video two-sheets and other DOOH media!
