Tag Archive | DOOH
Posters & Bulletins & Digitals, Oh My!
There’s no place like…out-of-home to advertise a brand or convey a message to the masses. Out-of-home (OOH) advertising is the oldest form of mass marketing. Of the many types of outdoor advertising, billboards are one of the most effective ways for companies to get their message to consumers. The term billboard itself, describes an array of outdoor advertising outlets including posters, bulletins and digitals.
HBO’s TRUE BLOOD Vamps Up Season Three With Digital Subway Poster Campaign
95X83Q2VBV7C HBO’s TRUE BLOOD Season Three rolled out an eye-catching digital subway poster campaign. Located within the Times Square subway station in New York City, ultra-thin 10″ LCD screens are embedded into traditional two-sheet paper posters, allowing for full-motion digital commercials and audio. It’s a unique combination of traditional out-of-home (paper two-sheet platform poster) and newdigital out-of-home (high-definition digital displays). The video two-sheets are an example of the continued convergence of traditional OOH and digital displays, paving the way for ground-breaking campaigns. Think about the possibilities of incorporating QR codes (a two-dimensional quick response bar code scannable by most mobile phones), mobile text campaigns and Facebook contests into the video two-sheets and other DOOH media!
