Tag Archive | out-of-home advertising
Sports Take On Out-of-Home Advertising
Sports teams, players, fans, and communities are stepping outside of the arena, stadium, field, and court into out-of-home advertising. Using outdoor ads, teams and fans are recruiting, persuading and attempting to maintain players and home-town teams.
Out-of-Home Advertising Goes Out of the Box
To get the most out of any advertising campaign, there has to be a high level of originality and creativity. This is especially true when utilizing Out-of-Home media. At first sight, Out-of-Home ads can appear to be safe, and even bland. However, the brands below demonstrate that when coupled with creativity and originality, OOH media can be a highly effective aspect of any advertising campaign.
Posters & Bulletins & Digitals, Oh My!
There’s no place like…out-of-home to advertise a brand or convey a message to the masses. Out-of-home (OOH) advertising is the oldest form of mass marketing. Of the many types of outdoor advertising, billboards are one of the most effective ways for companies to get their message to consumers. The term billboard itself, describes an array of outdoor advertising outlets including posters, bulletins and digitals.
Seasonal Marketing Ideas: Inflatable Advertising
A change in season often means a necessary change in approach for most campaigns. A consumer driven need to be outdoors leads to less television ads and even more out-of-home advertising. One spring and summer mainstay, especially useful for event advertising is inflatable advertising balloons. These blow up ads are typically reusable and easy to store. They can be used for a day, weekend, month or longer.
Resource: Out-of-Home Advertising Dictionary
We often receive call-ins from college students doing research for projects and media buyers new to the Out-of-Home advertising industry. These calls come with quite a bit of confusion in regard to the terminology commonly used in outdoor advertising. Below are some commonly used terms in Out-of-Home Advertising.
Annual OBIE Awards Feature Top Creatives in Outdoor Advertising
The growth of outdoor advertising is transforming the way we do business. What better way to experience that growth than at the 2011 OAAA / TAB National Convention & Trade Show?
This year, the Grab Your Share! conference will be held in Miami Beach at the Fontainebleau hotel April 11th through 13th. Featuring forums, training sessions, workshops, and social activities, this year the conference will focus on industry changes and what those changes mean to buyers, sellers, agencies, and vendors. One can only assume that the subject of Eyes On Impressions will appear again and again this year as the metric continues to build momentum and change the face of out-of-home advertising.
Featured speakers range from EuroRSCG Global CEO, David Jones to Kerri Farrell, Media Director for Walt Disney Parks and Resorts, with the promise of something for everyone. But the big name of the conference is the same each year, the OBIE Awards.
Creative Mistakes You Can’t Afford
There are numerous elements that must come together in order to gain positive ROI from each advertising campaign. The chosen media mix is one of the most important aspects of reaching your target audience successfully. Once you have come up with an appropriate mix of out-of-home and non-traditional media, it is imperative that your message be effective. Without successful creative, your dollars are wasted.
