Despite all the technological advances the outdoor advertising industry has made in the past few years, some things still require more than an email or an upload to accomplish the task. For clients that are new to outdoor advertising, I often walk them through the unique process of placing a billboard campaign from start to finish. The majority of the questions come during the planning and proposal phase and then the communication tends to quiet down a little once the media agreements are signed and the media properties are secured. Over the years, I’ve noticed that the time that elapses between the contracting and actual install of the billboards (or any non-digital out-of-home media space) can be somewhat of a danger zone filled with client assumptions, miscommunication and human error if not managed properly.