Tag Archive | outdoor advertising
Sports Take On Out-of-Home Advertising
Sports teams, players, fans, and communities are stepping outside of the arena, stadium, field, and court into out-of-home advertising. Using outdoor ads, teams and fans are recruiting, persuading and attempting to maintain players and home-town teams.
Out-of-Home Advertising Goes Out of the Box
To get the most out of any advertising campaign, there has to be a high level of originality and creativity. This is especially true when utilizing Out-of-Home media. At first sight, Out-of-Home ads can appear to be safe, and even bland. However, the brands below demonstrate that when coupled with creativity and originality, OOH media can be a highly effective aspect of any advertising campaign.
Mobile Billboards’ Shinny New Toys
Smart Cars, segways, human billboards and scooters are the shinny ‘new’ toys of outdoor advertising. These innovative modes of transportation not only display creative, they also utilize drivers who can directly interact with consumers. These mobile billboards have the ability to catch attention from the street as well as the sidewalk, and come in many shapes and sizes.
Resource: Out-of-Home Advertising Dictionary
We often receive call-ins from college students doing research for projects and media buyers new to the Out-of-Home advertising industry. These calls come with quite a bit of confusion in regard to the terminology commonly used in outdoor advertising. Below are some commonly used terms in Out-of-Home Advertising.
Creative Mistakes You Can’t Afford
There are numerous elements that must come together in order to gain positive ROI from each advertising campaign. The chosen media mix is one of the most important aspects of reaching your target audience successfully. Once you have come up with an appropriate mix of out-of-home and non-traditional media, it is imperative that your message be effective. Without successful creative, your dollars are wasted.
Outdoor Advertising Meets Bing Scavenger Hunt; Jay-Z Rolls Out “Decoded” Memoir
Advertising agency Droga5 and Microsoft Bing partnered to create what will undoubtably prove to be the textbook example of how to integrate multiple advertising channels, especially in regard to outdoor / out-of-home advertising. Gone are the days where you can expect a positive consumer response with a single, static message. With today’s continuously evolving media, consumers expect, if not demand an interactive element, or at the very least- to be uniquely targeted with a call-to-action through at least one media platform.
Rapper turned media mogul / impresario Jay-Z is set to release his memoir “Decoded” on, chronicling the rise of the street hustler who found rap fame and eventually became the self-described “black Warren Buffet.” In what will more than likely be hailed as the most inventive and clever out-of-home media campaign of 2010, Jay-Z and company are using big budget non-traditional promotions to build anticipation for the 336 page book release on November 6, 2010. (Check out the cover art, done by Andy Warhol.)
Gas Station Digital Advertising: Fueling the Out-of-Home Media Experience
According to a recent study, over 20 million motorists are reached annually using about 12,000 digital gas station advertising screens nationwide. With an audience who is always on the go, there are now ample opportunities to find them. There is no fast forward button on these digital advertising screens, and with the average person spending 4 ½ to 5 minutes at the pump doing nothing but watching digital advertising monitors; your advertisement will definitely be seen.
Traditional Outdoor Advertising: The Basics
Here at Matrix Media Services, we specialize in the oldest media on earth, out-of-home advertising. There is a variety of outdoor media that make up the OOH industry. Traditionally, outdoor advertising encompassed anything outdoors. For the most part, this generalization remains true. The only real difference between today’s out-of-home market and the outdoor market that existed ten years ago is the addition of OOH guerrilla advertising (Chalk Art, Wild Postings, Street Decals, etc.). Traditional outdoor includes a variety of billboards; bulletins, 30-sheet posters/ eco posters, 8-sheet posters, wallscapes and spectaculars.
