Tag Archive | posters
Traditional Outdoor Advertising: The Basics
Here at Matrix Media Services, we specialize in the oldest media on earth, out-of-home advertising. There is a variety of outdoor media that make up the OOH industry. Traditionally, outdoor advertising encompassed anything outdoors. For the most part, this generalization remains true. The only real difference between today’s out-of-home market and the outdoor market that existed ten years ago is the addition of OOH guerrilla advertising (Chalk Art, Wild Postings, Street Decals, etc.). Traditional outdoor includes a variety of billboards; bulletins, 30-sheet posters/ eco posters, 8-sheet posters, wallscapes and spectaculars.
Eco Friendly Posters Clean Up Out-Of-Home Advertising
Reducing our collective carbon footprint is currently a top concern. Individual efficiency has now leaked into the work place and many companies are attempting to do their part to rid of excess waste. One place where this is clearly evident is in the out-of-home advertising industry. Traditionally billboards include bulletins and 30-sheet posters. Bulletins, affixed with vinyl in order to brave the elements during inclement weather and normal wear and tear during long-term contracts, are wrapped around the structure itself. The 30-sheet posters were literally paneled with multiple sheets of paper inside an existing frame. The paper used for posters was not intended to last for extended periods of time and involved time-consuming labor to post each sheet. In an effort to reduce this posting time as well as lessen the wastefulness of the paper poster, the out-of-home industry came up with a recyclable material for poster units.
